FUNDRAISING

Load $10 or more on a Scooter's Card (good at any Scooter’s Coffeehouse or Yoji Frozen Yogurt store anywhere in the country),  and 20% of the initial price will be donated to Goodfellows to benefit deserving families in Nebraska and Iowa.  Then, every time you reload that card either online or at any Scooter’s or Yoji store, 7% of that purchase will be donated to Goodfellows, as well.

Load Card

About Goodfellows

The Omaha World-Herald's charitable involvement dates back to the 1890s, when the generosity of readers helped area farmers overcome bad crops and widespread unemployment. In 1910, The World-Herald renamed its charity Goodfellows. The program began as an effort to match 750 needy children with families who promised to provide them with a decent Christmas.

Today, the charity provides assistance to thousands of families each year. Goodfellows has raised and distributed nearly $10 million since 1945. With The World-Herald paying all administrative costs, every dollar donated to Goodfellows goes directly to disadvantaged families. Goodfellows assistance is diverse. First, year-round emergency funds are available to families with one-time urgent needs that cannot be met by any other public or private assistance. This is done in partnership with the United Way of the Midlands, Heartland Family Services, Catholic Charities and ENCAP. Second, holiday meals are provided to nearly 5,000 families and their children referred by area social service agencies. Lastly, in partnership with Holy Family Door Ministry and Omaha Public Schools’ Project Help program, Goodfellows provides funds for clothing shoes and coats for thousands of underprivileged children.